From business email compromise, to ransomware attacks, to data theft extortion, organisations across every sector of the economy face a rising tide of cyber threats which present significant operational and reputational risks.
When this risk is realised, strategic, timely and decisive communications to internal and external stakeholders become essential to mitigating the impact caused to your organisation.
Any organisation that operates on a scale large enough to draw media attention and public scrutiny from regulators and policymakers should consider strengthening their crisis communication processes as the cyber threat landscape evolves.
Benefits of Cyber Strategic Communications
In the event of a cyber crisis, organisations will be equipped with the knowledge and capability to successfully mitigate reputational risk.
Planning and preparation
A pre-assigned, well-exercised crisis management team will be aware of their roles during a crisis and have a step-by-step plan to guide decision-making and strategy.
Experience and expertise
Strengthen existing capability by allowing a team of experienced crisis communication professionals to review, refresh and enhance your plans and processes.
Our unique capability leverages deep strategic communications expertise, backed by the knowledge and experience of New Zealand and Australia’s largest provider of professional cyber security services.
Our strategic communications experts work closely with industry-leading cyber security practitioners to help our clients manage cyber risk, respond to incidents, and build resilience in an increasingly complex and challenging threat environment.
CyberCX’s Strategic Communications capability spans three key phases of the incident lifecycle
Pre-incident preparedness exercises and activities, including cyber communications playbook development and uplift, tabletop exercises, communications workshops, and cyber scenario-specific media training.
On-site, real-time support during a cyber incident or crisis assisting with the management of internal and external stakeholder engagement – ranging from staff and customers to media and government bodies.
Post-incident review, reputational reframing, remedial workshops and support in ongoing stakeholder engagement.
A crisis communication plan consists of many different layers
Preparation and education are critical aspects in a crisis communication plan and all internal stakeholders and executives involved in the crisis management team should be equipped with an adequate amount of training.
Organisations should also be aware of how they will respond to an incident using the correct cyber crisis communications with their target audiences. This will often involve executives making tough decisions based on the information they are faced with.
In a crisis communication strategy, uplifting and reviewing any pre-existing processes should also be considered. It is important to consistently tailor a crisis communication plan to match an organisation’s risk profile.
“As cyber threats continue to evolve and our reliance on technology continues to grow, the nature of what a crisis looks like and how it will affect your organisation is changing. It has never been more important to have a strong, strategic crisis communications plan in place.”
Alastair MacGibbon, Chief Strategy Officer, CyberCX
Cyber Strategic Communications services
Cyber communications uplift
Review, refresh and enhance existing crisis communications processes, plans and playbooks, leveraging the experience and knowledge of crisis communications experts who specialise in managing cyber security incidents.
Board and executive education
Our experienced communications experts will exercise executive decision-making ability, building organisational muscle memory and improving the knowledgebase required to successfully manage a cyber crisis.
Cyber crisis communications (incident response)
In the midst of a live cyber crisis, our team of communications experts will provide timely, strategic advice, develop bespoke resources and materials, and provide support in managing stakeholders, including customers, regulators and the media.
“Our communications team works hand-in-hand with the largest and most advanced cyber incident response team in the region. We are uniquely equipped to provide intelligence-led, operationally informed advice to boards, executives, CISOs and technical teams to help navigate the most challenging cyber crises.”
Jordan Newnham, Executive Director, Corporate Affairs, CyberCX
Trusted cyber security partner to leading New Zealand organisations.
Why Cyber Strategic Communications with CyberCX?
CyberCX is uniquely positioned to offer a range of crisis and strategic communications services to organisations seeking to improve their preparedness and resilience to a potential cyber-attack or respond effectively when an incident occurs.
Our crisis and strategic communications team is comprised of experienced communications experts who work in collaboration with technical cyber security practitioners to help customers successfully navigate the most challenging and complex cyber incidents.
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Expertise at scale
More than 1,300 cyber security and cloud professionals delivering solutions to our customers.
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The region’s largest team of incident responders handle over 250 cyber breaches per year.
Assessing your needs
Industry-leading experts conduct more than 500 baseline security assessments per year.
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Our exceptional team of ethical hackers conducts over 3,000 penetration tests per year.
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The CyberCX Academy is training 500 cyber professionals over the next three years.
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